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Agentic AI Hits Prime Time as Amazon’s Seller Assistant Levels Up
What happens when the world’s biggest marketplace gives AI the green light to act?
Midas AI
September 18, 2025
Another exciting day, another AI firehose.
The Midas Report hands you the filter. Here’s what’s happening today in AI.
When it comes to making massive AI moves, Amazon may have just taken the crown.
Amazon just upgraded its Seller Assistant from a helpful co pilot to a full blown operator, and it’s quietly redefining what "tooling" means for small businesses.
This isn’t window dressing.
Seller Assistant now handles entire workflows like listing optimization, ad creation, even strategic suggestions around pricing and compliance.
A seller asks for help, and the bot doesn’t just suggest, it acts. Proactively. That’s real autonomy, within sensible bounds.
Amazon's not doing this in a corner of the company, it’s embedding agentic AI into its $40B seller ecosystem, which powers over 60% of Amazon’s retail sales.
Small businesses aren’t just getting generative spit shine for their product pages; they're getting a behind the scenes strategist that can shave hours off their weekly hustle.
One seller described it as having "a personal business consultant" that even understands things like sales velocity.
Take Creative Studio, for instance. It uses conversational prompts to spin up pro grade ads fast, one Father's Day campaign drove a 338% jump in click through rate and doubled the return on ad spend.
And this is just the start.
What's more interesting than the features is the function, Seller Assistant no longer waits for instructions, it initiates.
It suggests faster inventory turnover, flags compliance issues, and crafts marketing strategies, all with a greenlight flow built for trust and control. In other words, it's a crash course in how to build agentic UX that doesn't terrify your users.
This marks a broader shift across software. AI "assistants" are graduating into autonomous agents. If you're building SaaS for ecommerce, logistics, or SMBs, this isn't just a feature comparison, it's a maturity curve.
Users won't just tolerate passivity, they’ll expect activity. Default on intelligence.
Amazon is setting the tempo, and it’s not subtle.
🧠 The Download
Invisible raises $100M to build the agent economy’s backend as AI agents become a high stakes battleground, with Invisible emerging as a key player by turning agent workflow orchestration into a true enterprise product category.
Google launches AI payments protocol to power machine driven commerce. This is Google laying digital tracks for AI agents that buy, sell, and transact autonomously, triggering a new era of trust, control, and revenue models in AI native commerce.
Google and PayPal’s AI alliance signals the fintech stack is being rebuilt.
These incumbents are consolidating their positions not just as payment processors, but as full stack infrastructure for autonomous, intelligent purchasing systems.
Broadcom just landed an S&P Global upgrade to ‘A’, its highest rating since before the cloud boom, thanks to “sustained AI momentum,” positioning the chipmaker as core AI infrastructure rather than just legacy silicon.
Kleiner Perkins made a pointed seed bet on Keplar, a $3.4M voice AI startup aiming to reinvent customer service with enterprise tuned LLM agents.
DeepSnitch, an AI crypto analytics token, jumped into crypto whale watchlists as its on chain trading models showed real traction, drawing comparisons to Numerai, minus the institutional baggage.
That’s your daily AI edge for September 18th 2025.
See you tomorrow!
Midas AI