- The Midas Report
- Posts
- AI Max Is Changing Search Ads With Real Time Intent Matching
AI Max Is Changing Search Ads With Real Time Intent Matching
4 min read.
Midas AI Research
July 15, 2025
🤖 Google’s AI Max Delivers Real Results and Real Advantage
Google has introduced AI Max for Search campaigns, a major leap in ad tech powered by artificial intelligence. Advertisers using it are reporting up to 27 percent more conversions with no increase in cost. This is not a minor upgrade. It is a new direction for how ads are created, matched, and optimized in real time.
🧠 Smarter Keywords and Smarter Creatives
AI Max enhances two core elements of Search advertising.
Search term discovery. Google now uses your campaign content and performance history to surface high intent keywords you were not explicitly targeting.
Asset matching. Headlines, descriptions, and landing pages are now dynamically selected based on the user's query and intent.
The result is broader reach, stronger relevance, and better conversion performance.
💡 Campaigns That Are Already Winning
Google has released early case studies that demonstrate the effectiveness of its AI Max technology. For example, L’Oréal saw its conversion rate double while reducing its cost per acquisition by 31 percent.
In Australia, MyConnect gained 16 percent more leads while cutting spending by 13 percent. On average, campaigns using AI Max reported a 14 percent increase in conversions, with some achieving improvements of 27 percent or more.
Advertisers leveraging exact or phrase match keywords experienced the most significant performance gains.
🔧 Why You Should Enable AI Max Now
AI Max is designed to work seamlessly with your existing campaign structure, eliminating the need to rebuild from scratch. You retain control over keywords, assets, and audiences, while the AI handles optimization of ad matching and messaging.
With AI Max, you can reach long tail queries you might not have considered, boost ad relevance without writing endless ad variations, and automatically select landing pages based on user context.
All of this happens while maintaining full visibility into what triggered each click.
🚀 What You Can Build Starting Today
Whether you're running ads for clients, your own business, or a side hustle, AI Max is a smart tool to test now.
Ecommerce brands can automatically generate ads tailored to product variants or search themes. SaaS companies can guide leads to specific use cases depending on query phrasing.
Solo advertisers and consultants can scale their efforts without needing to hire additional help.
Agencies, in particular, can reduce manual labor while improving overall account performance. This is AI powered advertising with less friction and more upside
⚠️ Things to Watch As You Roll Out
As powerful as AI Max is, it's important to be aware of potential risks. Broader targeting can still attract invalid click traffic, so it's wise to use fraud filtering tools.
Some industries, like finance, legal, and healthcare, require stricter compliance standards, making heavy testing essential.
Automation may also occasionally override creative nuance, so close monitoring of performance reports is necessary. While AI Max enhances campaign results, it still benefits from smart human oversight.
🧭 This Is the Competitive Edge Google Just Gave You
With AI Max, Google has made enterprise level automation available to all advertisers, not just those using Performance Max or managing large scale campaigns.
You now have the power to launch intelligent, data-driven ads that adapt in real time to user behavior, without sacrificing transparency. If you're currently running Google Ads, this is your next step.
Enable AI Max on your Search campaigns, monitor new search terms and performance metrics, use exclusions and fraud detection to maintain efficiency, and track landing page behavior to fine tune your conversion strategy.