AI is the future, think of us as the subtitles.

Clear, concise, no noise. Good morning from The Midas Report, lets get you caught up.

If you needed further proof that AI is sending shockwaves through all aspects of life, look no further.

How most of humanity accesses information is about to change and change dramatically.

Google Search may be about to get its biggest rewrite since, well, Google Search.

According to Logan Kilpatrick, a lead product manager at Google, AI Mode, a more exploratory, conversational way to search, is poised to become the default experience “soon.”

This isn’t just a UX tweak. It's a tectonic shift in how information is found, ranked, and routed.

What does this mean for business owners and the multi billion Dollar SEO industry?

Well, it’s problem if you're still thinking purely in keywords.

AI Mode processes queries more like a curious human, pulling from multiple subtopics at once, accepting input via text, voice, or image, and shaping answers through reasoning, not just retrieval.

Add in the quiet rollout of query fan out (basically AI's version of intensive Googling on your behalf) and we've entered unfamiliar terrain.

This is great news if your content plays well in conversational formats. Not so great if you're clinging to traditional SEO playbooks.

The same keywords that sent thousands of users your way last year might not even register when a model is evaluating intent from a paragraph long question or an image.

Right now, AI Mode is live in 180 countries and accessible via google.com/ai. Google’s officially keeping data from it bundled with standard Search Console metrics but that won’t last forever.

Meanwhile, in markets like India and the UK, it’s already breaking out of Search Labs, quietly claiming attention.

So what’s the move?

Start assessing how you show up in AI Mode. That means rethinking not just your content, but your whole discovery footprint.

Are you surfacing well in dialog driven responses? Do your product pages offer structured info that an AI bot can parse and summarize? If not, you're invisible in a future that’s arriving very quickly.

And here's the founder lens, a new generation of tools and products will be born from this shift, not just compatible with AI first search, but built to thrive inside it.

The land is clearing. It won’t stay that way for long.

That’s your daily AI edge for September 8th 2025.

See you tomorrow!

Midas AI