Apple readies ChatGPT rival ahead of iPhone 17 showdown

3 min read.

Author

Midas AI
August 04, 2025

A time when Siri doesn't just set reminders but engages in conversations as naturally as a human assistant is about to arrive. That's the future Apple's aiming for, and it's closer than you think.

Apple's Bold Move into AI Chatbots

Apple is reportedly developing its own AI chatbot, internally dubbed the "Answer Engine," to rival OpenAI's ChatGPT and Google's Gemini. This initiative is spearheaded by the newly formed "Answers, Knowledge, and Information" (AKI) team, led by Robby Walker, a former Siri executive.

The goal? To revolutionize how users interact with search and AI on Apple devices.

Apple isn't just dipping its toes into AI, it's diving headfirst. The company is reportedly investing millions of dollars daily into various AI projects, including conversational AI and image generation. Their internal model, Ajax GPT, boasts over 200 billion parameters, surpassing OpenAI's GPT 3.5. This isn't just catching up; it's a leap forward.

To accelerate its AI capabilities, Apple is considering acquiring Perplexity, a fast growing AI company valued at around $14 billion. Such a move would mark Apple's largest acquisition to date, signaling its commitment to leading in AI. However, the company faces challenges, including the recent departure of key AI researchers to competitors like Meta, highlighting the intense competition for top talent in the AI space.

Challenges and Opportunities Ahead

While Apple's AI ambitions are clear, integrating these advanced models into its ecosystem presents challenges, especially concerning user privacy, a cornerstone of Apple's brand. Balancing innovation with privacy will be crucial. Additionally, the AI landscape is rapidly evolving, and staying ahead requires continuous investment and adaptation.

For entrepreneurs and developers, Apple's AI push opens a treasure trove of opportunities. From creating apps that leverage Apple's new AI capabilities to developing complementary services, the potential is vast. Early adopters who align with Apple's AI ecosystem stand to gain a significant competitive edge.

Apple's aggressive move into AI isn't just about enhancing Siri; it's about redefining user interaction with technology. As the iPhone 17 launch approaches, integrating a powerful AI chatbot could be a game changer. For those in the tech industry, now is the time to align with this shift, innovate, and capitalize on the emerging opportunities in the AI driven future.

Sources