📞 Google Lets AI Call Businesses for You

3 min read.

Author

Midas AI
July 17, 2025

Google has launched a feature in the U.S. that allows its AI to call local businesses directly to check availability and pricing.

Users searching for services like pet grooming or dry cleaning now see an option to have AI “check pricing.” The AI gathers details like pet type, service needed, and timing.

Then it makes the call, announcing itself as Google’s assistant,and delivers responses via text or email. This innovation uses Google Duplex combined with Gemini models to eliminate routine calls. Businesses can opt out if they prefer, while Google AI Pro and Ultra subscribers gain higher usage limits.

This is just the beginning. Soon, AI calling may expand to bookings, table reservations, scheduling services, and beyond.

🧠 How It Works in Practice

This new capability is embedded directly in Search. When you look for a service, instead of calling yourself, you tap the AI check pricing option and enter details like timing and preferred format for replies.

The AI then makes the calls to multiple drop down local businesses on your behalf. After collecting responses, it delivers comparisons of price and availability.

Calls are limited to business hours, tracked for quality, and announced as automated. Subscriptions grant higher usage thresholds while ensuring transparency for both user and business.

🚀 Why It Matters

This feature transforms Search into a proactive assistant rather than just a directory. For users who avoid phone calls,like younger demographics,this makes routine errands easier. From a business perspective, it offers a new customer acquisition channel, managed with opt in control. And for developers, this hints at agentic AI’s future role in handling transactional tasks smoothly. Businesses would be wise to keep their public listings accurate or opt out based on volume.

⚙️ What Comes Next

So far, AI calling works for local services like grooming, dry cleaning, and repair shops. Google has not yet announced international availability, but the feature is live in most U.S. states except a few.

The infrastructure is poised to support expanded call types, including appointments, reservations, and even collecting contextual details like store hours or product information.

As Gemini 2.5 Pro and Deep Search gain traction in AI Mode, Google seems focused on building richer agentic search experiences.

🧭 Your First Moves

If you run a business, make sure your Google Business Profile reflects accurate pricing and timings.

Ensure you understand how to opt out if needed. Users should test the feature for tasks like scheduling appointments, booking services, or comparing prices without calling.

Developers and builders should start exploring how agentic capabilities like this can be layered into consumer workflows beyond search, from finance to logistics.

🗞️ Sources