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- X shakes up content creation with new AI-powered text tools
X shakes up content creation with new AI-powered text tools
Midas AI Research
July 21, 2025
The new AI features in X help you build longer posts with better structure and flair. Imagine writing a brief idea and having the system expand it into an engaging thread. Or pasting a rough draft and getting suggestions for clarity, tone, and voice.
These tools feel like the next step beyond basic grammar checks. They are deep writing partners tuned to fit your voice and the fast paced, informal nature of the platform.
Notes that Inform
X is also testing AI Community Notes. These are short bullet style clarifications attached to public posts. They show up when users request additional context or flag something unclear.
The cool part is this, AI bots can now draft those notes automatically in a pilot program. Users still vote on inclusion but the draft work comes from the AI. That means faster, smarter fact checks delivered right in thread context.
Why This Matters Now
Writing well on X used to require effort, luck, and audience connection. Now the platform is offering AI to shape and elevate your ideas at scale.
For thread writers and content creators, this means more engaging posts with less friction. For brands and marketers, it means the opportunity to test multiple variations of copy snippets quickly and see what resonates. For journalists and analysts, it adds a layer of refinement and speed that was previously manual.
More broadly this points to X becoming a true AI assisted publishing platform where content creation is empowered by immediate context and tools.
What to Watch as It Rolls Out
Features are currently in limited testing, so access is not universal yet. Localisation, content moderation, and trust remain central.
Users will still need to guide the AI, review the output, and maintain authenticity. And as AI does more of the writing, X must keep a tone that feels human, not machine generated.
Expect a mix of polished copy and awkward moments early on. But the promise is clear, writing on social becomes smart, not just social.
🧭 Your Next Moves
If you write on X, start playing with these tools as soon as you can. Let them draft or improve your posts, but always add your voice.
Think of this as your writing coach. Use it to experiment with formats, styles, and perspectives. Learn what improves engagement.
If your brand is here, test new copy variants. Track what drives clicks, retweets, or replies. You might find a new content rhythm that works.
If you build tools, look at this as a platform shift. Agents, integration layers, tone management, this is the new arena for building in context.