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Adobe Just Quietly Won the AI Enterprise War and 99% of the Fortune 100 Are In
Big moves today and Adobe leads the charge
Midas AI
September 12, 2025
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Adobe’s latest AI play seems to be putting them at the very front of the curve too, it hits 99% of fortune 100 companies, yes, read that again, 99%.
It started with Photoshop, but now Adobe is building a different kind of empire, one powered less by brush tools and more by enterprise grade AI.
This week, Adobe announced that 99 of the Fortune 100 companies have used AI features in its products. That’s not “interested in,” or “exploring” AI, that’s adoption.
And it’s not just one shiny tool.
Adobe’s got Firefly powering creative content, GenStudio helping marketers move faster, and Acrobat AI rewriting the way documents get handled.
Together, they form a tightly integrated AI portfolio that, crucially, sits inside the apps businesses already use.
In other words, Adobe didn’t ask enterprises to come to AI. It brought AI directly to their workflows.
That’s a big reason 90% of Adobe’s top 50 enterprise accounts have now adopted at least one of its AI first tools and over 40% of those customers have doubled their annual recurring spend.
When IBM claims it cut content costs by 80% with Firefly, or ServiceNow says campaigns are now faster and feel more personal, it’s not marketing fluff. It’s execution.
This level of embedded AI utility puts pressure on traditional B2B players like Salesforce and SAP.
Slapping a chatbot on top of a CRM doesn’t cut it anymore.
Buyers now expect AI that’s purpose built and context aware across multiple touch points, from creative production to automated document insights.
For startups and builders, there’s a clear takeaway, look at Adobe’s blueprint. The wins aren’t from novelty, they’re from tight product integration. AI tools that feel native to a user’s daily grind get real traction fast.
For enterprise buyers, it’s also time to rethink vendor strategy. If your current tools don’t offer a cohesive, AI first experience across surfaces, you're likely missing out on compounding value.
🧠 The Download
Nvidia builds a new GPU to power AI agents that think in video, audio, and context. This cements Nvidia’s strategy of locking customers into end to end stack dependence as AI products get more complex.
Product teams are collapsing learning loops from weeks to minutes with always on AI feedback. This is a rewrite of core operating models where AI doesn’t just assist, but decides what gets built and why.
Nvidia just placed a $230M quantum bet and it’s not just for show, it gives Nvidia front row access to the future of hybrid classical quantum computing, planting its flag in whatever might outscale GPUs next.
Broadcom stole the spotlight with a 4.8% stock surge, as analysts positioned it as the stealth leader powering AI hyperscaler infrastructure.
FlowForge raised a surprising $72M Series B to automate enterprise workflows with LLM agents, turning mundane ops into modular AI workers. A
$HOLO ripped 146% intraday after its Bitget debut, offering access to an AR/VR sandbox where AI avatars roam, backed by early Oculus integrations and now retail hysteria.
That’s your daily AI edge for September 12th 2025.
See you tomorrow!
Midas AI